
Plinc is powerful customer data technology with smart people attached.
Get more relevance, resonance and revenue from your customer data with Plinc.

I’m looking to…
Build a full-stack customer data foundation
Unilyze™ is Plinc’s AI-optimised, real-time data platform that activates a 360° Single Customer View for better personalisation and sales. It’s flexible, composable, and comes with built-in expert services. No waiting or compromises needed.
- 20x increase in data matched
- Fast track insight to action by 15x
- Process and react to onsite events in milliseconds
Discover Plinc’s standalone solutions to get more from my data
Our composable solutions can snap on to your existing stack so you can do more with customer marketing and your CRM — from smarter campaign planning and analysis to advanced audience selection and AI-powered personalisation.
- Grow basket size by 20%+
- Increase channel engagement by 20%
- 6:1 ROI on analyst resource
See why topnotch brands trust Plinc
Plinc expert services & delivery
Plinc’s expert team helps accelerate your customer data marketing in whichever way you need — whether that’s upfront integration and customisation of our tech, ongoing campaign support, one-off consulting or anything in-between.
That’s the Plinc way: getting you to value fast — while keeping your data in-house and under your control.
Technical services
Customer strategy
Planning
Campaign support
+30%
increase in engagement through hyper-personalisation strategies
3.7x
ROAS vs. unsupported audience segmentation
90%+
opt-out reduction
How is Plinc different?
Some data platforms give you a nuanced view of your customer over time, but don’t make it easy to actually use that customer data.
Some help you activate your data, but don’t give you rich insight.
Plinc is built differently. Our data platform and snap-on solutions are designed from the ground up to make insight and activation easy. You don’t have to flex your data and use cases for us; we’ll flex around you.
With this approach to data, you’re able to effortlessly see more, do more, and sell more.
We call it Customer Data Leverage — and it changes everything.
What we’re talking about
The world of customer data marketing can be a wonderful place — if you know where to look. Luckily, we make a lot of content on the latest trends, news and insights that’ll help you raise your game.

Become a Customer Economist: Why CRM Should Speak in Value, Not Volume
CRM is often rich in insight but fails to speak the business’s language. Reframing performance in terms of customer value is key to influencing strategy…

From Batch to Precision: Winning the Relevance War Without Burning Out Your Base
Batch campaigns create CRM fatigue fast. Shifting to precision targeting protects customer value, boosts engagement efficiency, and builds sustainable…

Prove It or Lose It: Why CRM Needs to Speak in Revenue, Not Reach
CRM teams are under pressure to prove commercial impact. Without uplift measurement and control groups, incremental revenue stays invisible and influence…

Sound the Alarm: Why CRM’s Data Problem Is a Strategic Problem
Inaccessible data continues to limit the impact of CRM. Yet when it’s reframed as a commercial issue rather than a technical one, it opens the door to…

From Execution to Influence: Why It’s Time for CRM to Take the Lead
Introducing Plinc’s Strategic CRM Playbook: From Execution to Influence. Discover why CRM is poised to lead with insight, value, and influence in today’s…

Event Debrief: Why Loyalty Isn’t About Points And Personalisation Isn’t About Tech
Insights from Plinc and DMA North’s breakfast briefing in Leeds, where senior CRM leaders shared what’s really working in loyalty, trading, and customer…
Think Plinc
We’d love to help you do more with your customer marketing. Are we a fit for you? Let’s find out.
We’re happy to chat, no pressure.