Plinc: People Included

Expert marketing services

Plinc’s marketing and consulting services help you do even more with your data, better, faster.

Our approach

Our expert marketing services can be tailored to suit your company’s specific needs, whether you use our tech or not.

Baked-in with our tech

Partnership is the name of the game. So from day one of integration, our team is on hand to assist with anything from usability to strategy — whether it’s for our Unilyze platform, one of our standalone solutions, or both.

A range of scalable strategic marketing services

Our services team can work with your in-house tech and scale up and down depending on your needs. We talk to your teams from day one about exactly how we can improve your customer marketing capabilities, including:

End-to-end support: You’ll get our expert support, from defining a campaign brief to specific targeting, set-up, execution and reporting.
Marketing strategy consulting: We can review your tech and data landscape and strategy, and help provide you with a roadmap to your end goal.

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Our data marketing services

Here’s a closer look at what our data marketing and consulting services can do for you:

Work with our data scientists to identify ways your customer marketing can be improved
Get access to our team of experts for technical support, quality assurance and troubleshooting
Monitor and optimise your solution performance
Customise your solutions to meet your specific business needs

Analyse customer journeys, audience optimisation and channel engagement
Dive into lifecycle and behavioural analysis
Utilise data analysts and marketing experts for advice on next steps
Get strategies to enhance brand growth

Set up and work towards achieving campaign objectives and strategic goals with our team’s expertise
Uncover untapped data sources in your organisation
Evaluate and prepare for digital transformation initiatives
Establish a foundation for data-led decision making with experienced consultants

Brief, scope, target, build, test and deliver personalised campaigns
Extend your team’s capacity with expert help who work seamlessly within your system parameters. Identify opportunities for more effective customer reach

Why use Plinc’s strategic marketing services?

Most marketing clouds and other martech solutions leave you on your own after implementation — so if you get stuck, you end up wasting valuable time and resources trying to get unstuck.

Customer data marketing teams are stretched thin as it is, so if your top people have even less time to focus on what they do best, your success will suffer.

At Plinc, we have a different approach.
Our services team is there for you, no matter what you need. Whether it’s:

Integration, customisation and optimisation of our platform or modules
Ongoing campaign support
One-off strategic marketing and consultancy services

We help you generate value fast, then we help you accelerate momentum across your business — whether you use our tech or not.

Our work — by the numbers

+30%

Increase in engagement through hyper-personalisation strategies

3.7x

ROAS vs unsupported audience segmentation

90%+

Opt-out reduction

6:1

ROI on analyst resource vs. investment

10,000s

Of marketing campaigns powered annually

See what our marketing and consulting services can do for you

Self-serve Insights and Analysis

Automated reporting revolutionises campaign analysis

Q: How does this retailer achieve an unparalleled view of its campaign …

Real-time 360-degree Customer View

Crew Clothing get real-time insights in their Black Friday war room

Q. How did Crew Clothing get customer insights in their Black Friday War …

Data-driven Personalisation

Customer recommendations fuel revenue rise for Argos

Q: How did Argos generate £millions in incremental revenue through …

Are we a fit for you?

If you’d like to talk about how we can help you get more value from your customer marketing, get in touch or request a demo.

We’re happy to chat, no pressure.

Let’s talk